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window project Spring 2018

The window project, created by Studio Massa and renovated several times during the year, is an integral part of the communication language of 
Fontana Milano 1915.
The windows are an original creative counterpoint to the creation of new models and the inspirations that have contributed to their birth.
In the shop-windows, objects become subjects and showcases are thought as art installations, rather than mere commodity exposure. 
The windows do not follow the required calendars of fashion and seasonality, but appear in all their glory only when there is something new or needed to say.